UPCOMING WORKSHOPS
Prints & Profit: Creating Sales in the Fine Art World (Jan 25) hosted by Houston Center for Photography (HCP)
Date: January 25, 2025
Meetings: Saturday, 12:00 PM to 3:00 PM CST
Location: Online Zoom Classroom
Cost: $85 Tuition (HCP members can receive a 10% discount)
Skill Level: Open to All Levels
This dynamic, three-hour virtual workshop is designed for photographers and visual artists seeking to enhance their business acumen within the fine art industry. This course will delve into the nuances of fine art photography, strategic gallery partnerships, and marketing techniques that are tailored to growing a successful art business. Gain invaluable insights on marketing strategies, licensing, contracts, pricing your work, and building a sustainable business model in this immersive and practical online course.
Participants will receive guidance on everything from landing gallery representation to structuring limited editions and pricing work—not to mention staying happy throughout it all. This workshop offers in-depth knowledge about the pillars of business that strengthen an art career, like branding and marketing (including developing an online presence), putting together a portfolio, knowing how to use certificates of authenticity, exploring potential exhibition venues, and much more.
Objectives:
Understand key business practices essential for fine art photographers
Learn the process of generating and managing print sales
Gain insights into collaborating with galleries and navigating the art market
Develop effective marketing strategies to promote and sell artwork
Prerequisites: None
Course Prep:
Participants are encouraged to prepare questions and bring examples of their work or business challenges for personalized feedback during the Q&A session.
Private Mentoring:
Buisness Practices of Fine Art Photography
Empower your artistic journey with the essential skills needed to thrive in the competitive world of fine art photography with R. J. Kern. Gain invaluable insights on marketing strategies, licensing, contracts, pricing your work, and building a sustainable business model with immersive and practical one-to-one online mentoring.
The act of photographers helping each other builds community and results in a better, more robust art world. From this foundational premise, R.J. is offering his help to other photographers as they navigate the business of fine art photography. With private mentoring and in his workshops, R. J. imparts the essential career tips that allow emerging fine-art photographers to grow creatively while also growing their businesses.
R. J. offers guidance on everything from landing gallery representation to structuring limited editions and pricing work—not to mention staying happy throughout it all. He speaks in-depth about the pillars of business that strengthen an art career, like branding and marketing (including developing an online presence), putting together a portfolio, maximizing efforts at portfolio reviews, knowing how to use certificates of authenticity, exploring potential exhibition venues, playing with the creative use of lighting, and much more.
Because cultivating the right audience for your artwork can make or break your business, we also examine subjects such as how to find a publisher and acquire financing for your book project—that is, of course, assuming you wish to publish one at all.
Whether you are wondering how to nurture a gallery relationship (that includes knowing when it’s time to quit) or why it’s important to differentiate between a completed project and one that is ongoing (some last for years), R. J. shares an invaluable perspective honed over decades, one you won’t find taught in MFA programs.
Rates start at $165/ hr and include a complimentary 15-minute consultation to understand how he may help you best.
Interested in mentoring with R. J.? Email rj@rjkern.com or call the old-fashion way (303) 474-0983.
Book your complimentary 15-minute Zoom consultation with R. J. Kern:
What people are saying:
Recent Talks:
Talk 1. Going from Weddings to Fine Art: 5 Tips for Emerging Fine Art Photographers 1.12.2022
I will share tips vital to artists’ careers that are not taught in art school, including: working with a book publisher, landing a gallery, structuring limited editions, pricing work, and how to stay happy through it all.
Talk 2. Finding, Identifying, and Engaging Your Audience in Fine Art Photography 1.19.2022
Cultivating the right audience can make or break your business. I will talk in depth about what it takes to build your business, from branding and marketing to developing an online presence, putting together a portfolio and the various venues (galleries, museums, art fairs, etc.) to explore with your art.
Workshops:
2024
Get the Show on the Road! Tips for Creating and Booking Traveling Exhibitions, Los Angeles Center of Photography, Los Angeles, CA (Nov 2, 2024) >>
Buisness Practices of Fine Art Photography, Maine Media College, Rockport, ME
2023
Buisness Practices of Fine Art Photography, Santa Fe Workshops, Santa Fe, NM
Instructor, B&H Photo Video, New York, NY (three-part series)
Pinhole Camera Workshop, Witchita Falls Arts Council, Witchita Falls, TX
2022
Guest Speaker, “Editing the Visual Narrative Workshop” with Sarah Leen and Bill Marr, Maine Media College
Instructor, B&H Photo Video, New York, NY (four-part series)
Guest Lecture, Society for Photographic Education (SPE) Midwest Chapter, Cincinatti, OH
2021
Guest Speaker, “Editing the Visual Narrative Workshop” with Sarah Leen and Bill Marr, Maine Media College, Rockport, ME
Advanced Lighting Workshop, Concordia College, Moorhead, MN
2020
Advanced Lighting Workshop, North Dakota State University, Fargo, ND
2019
Polaroid Camera Workshop, Plains Art Museum, Fargo, ND